blueshyft is a software & hardware platform
installed in 1,200 retailers across Australia. It
allows businesses to bring their products and
services to physical locations without the
typical overheads.
This Investor Presentation has been prepared by blueshyft Pty Ltd for investors, solely for informational
purposes. The information contained herein has been prepared to assist prospective investors in
making their own evaluation of the Company and does not purport to be all-inclusive or to contain all of
the information a prospective or existing investor may desire. In all cases, interested parties should
conduct their own investigation and analysis of the Company and the data set forth in this information.
Blueshyft makes no representation or warranty as to the accuracy or completeness of this information
and shall not have any liability for any representations (expressed or implied) regarding information
contained in, or for any omissions from, this information or any other written or oral communications
transmitted to the recipient in the course of its evaluation of the Company. This Information includes
certain statements and estimates provided by the Company with respect to the projected future
performance of the Company. Such statements, estimates and projections reflect various assumptions
by management concerning possible anticipated results, which assumptions may or may not be
correct. No representations are made as to the accuracy of such statements, estimates or projections.
Prospective investors will be expected to have conducted their own due diligence investigation
regarding these and all other matters pertinent to investment in the Company. This presentation may
contain statements that are not historical facts, referred to as forward looking statements. The
corporation s actual future results may differ materially from those suggested by such statements,
depending on various factors including those described in filings made with the
SEC.
DISCLAIMER
WHY US?
Growing a
business &
brand without a
retail presence
can be
challenging
Our platform
supports a
multitude of
products and
services
Our software
and hardware
platform enables
in store
transactions with
online efficiency
ENTERPRISE
No or limited retail presence
Pursuing a new acquisition
or payment channel
Needing brand exposure in
retail locations
Seeking to innovate
STARTUPS
No or limited retail
presence
Limited project
management capacity
Requiring transactional
model with no/low upfront
costs
TARGET MARKET
Businesses that desire a physical interaction point with their customers
ENTERPRIS
E
Stagnating growth
Operational inefficiencies
High customer service costs
No cash payment mechanism
STARTUPS
Lack of capital
Lack of credibility & brand
awareness
No cash payment mechanism
High cost of customer
acquisition
PROBLEM IN TARGET MARKET
Cost prohibitive access to retail locations
Full integration
and roll-out
possible in less
than 8 weeks
Over 1,200
locations across
Australia
500,000
consumers in the
network each
day
End to end
cash
management &
reconciliation
Real time
access to all
network
statistics
Bespoke fee
structure for
each business
model
SOLUTION FOR PROBLEMS
Turn-key retail network for any business
MARKET ANALYSIS & OPPORTUNITY
23,000 retailers
Acquired by Euronet
Worldwide in 2003
for $76.5M USD
Australian gift card
market worth $3B
Division of Safeway
USA
Competitor
proofs
TARGET
MARKET
ANNUAL
GROWTH
DOMESTIC
MARKET
PARCELS
40M
parcels/yea
r
2.5M
parcels/yea
r
$45B
$56.5B $5.6B
PAYMENTS
RETAIL
REVENUE
POTENTIAL
5% $1.8M
$4B 2.2% $50M
2% $280M
USP OF OUR STARTUP
over 1,200
locations
Apple hardware
in every site
free for
the agent
national
coverage: metro
& regional
highly scalable
platform (3 week
ttm for btc
solution)
real-time
transactional
system (Ladbrokes)
integrates with
both legacy &
modern tech
(TNT/MMG)
Customer data
acquisition
(SK)
Our network
Our platform
SALES & MARKETING PLAN
Identifying leads through market research and
network leverage
Qualifying viability through meetings &
data analysis
1.
2.
3.
Demonstrating the value proposition
through proofs of concept
4.
Signing commercial deals
based on the market
value of the solution
BUSINESS MODEL
REVENUE MODEL
Transaction fees
Acquisitions fees
Network Access fees
KEY STATS
Lifetime value of customer
over 36 months currently
$400,000
Cost of implementation
currently $100k, targeting
$15k by March 2017
Client
prospects
Bespoke
solution
blueshyft
network
Customer
Increased client
operational
efficiencies
Increased
client
revenues
Increased
client
brand
exposure
TRACTION: CUSTOMERS, PARTNERS &
MEDIA
MEDIA
Australian Financial
Review - Bitcoin Launch
Numerous Trade Media
Articles
Mashable - Bitcoin
Launch
CURRENT
CUSTOMERS
TNT
Ladbrokes
bitcoin.com.au
SodaKING McPherson
Media
$1.5 million in revenue
in first 10 months
Signed MRR $197,000
FUTURE
CUSTOMER
S*
bux TOLL
Prezzee GoGet
News Corp
Crest ZipID CoinJar
Coinloft
ATTRIBU
TE
COMPETITOR ANALYSIS
Unique
strategies
1,200 locations in a single
channel, with 85%
population coverage
iPad Mini terminal using a
MEAN Stack, React Native
iOS POS App
4 market
categories:
payments, logistics,
activations, and
retail
Deposits
Customer
acquisition
Smart gift cards
Parcel services
Highly adaptable
tech
Retail products
Account
activation
Point of sale advertising
in all 1,200 locations
INTELLECTUAL PROPERTY
INVESTME
NT
SCALABILI
TY
FUNCTIONAL
ITY
We have invested
~$4.5 million
building the
core and
partner
platforms.
The platform
has been
designed for
scalability and
growth.
The platform
includes
elements for
transactions,
logistics, and
real time supply
chain
management.
TEAM: FOUNDERS &
EXECUTIVES
Team with a strong mix of enterprise and startup experience
Kain Warwick
Founder & Managing Director
Kieran Warwick
Sales & Marketing
Director
Jamie Patterson
Operations
Director
TEAM: INVESTORS & ADVISORS
Team with a strong mix of enterprise and startup experience
Justin Moses
Advisor
Robert Whitehead
Advisor
Ross McCreath
Advisor
Matt Handbury
Executive Chairman
FUNDING & TIMELINE
FY '15 FY '15 FY '16 FY '17
Seed
1
$200k
Seed
2
$600k
Series
A
$3.2M
Bridging
Round
$2.5M
Project scoping Network
Network
expansion
Retail category
growth
FY '18
Signing pre-
launch
partners
TNT
Ladbrokes
rollout
Traction
Signed
bitcoin.com.a
u
Signed
SodaKING
Series
B
$10M
$500M in
total deposits
1M parcels
handled
$5M retail
sales
FINANCIALS: HISTORIC & PROJECTIONS
Key assumptions:
Includes capital items
Excludes stock holding costs
ANNUAL RUN RATE: $1.8M MONTHLY BURN RATE: $150K
Expenditure
($ thousands)
Operating
Income
($ thousands)
Year
Customers
Capital raised
($ thousands)
Gross Revenue
($ thousands)
Net Revenue
($ thousands)
2015 2016 2017 2018 2019
0 3 10 20 50
800 3,200 2,500 10,000
TBC
580
2,400
5,229 9,840 14,228
580 2,200 3,043 5,935 8,748
1,370
4,500 3,303
4,472
5,291
-1,800
-2,300 -261 1,463 3,457
$ (TH
OUSANDS)
NETWORK
CONTRACTION
MEDIUM
BRANCH INTO ALTERNATIVE
CHANNELS
LIKELIHO
OD
MITIGATION
STRATEGY
IMPAC
T
RIS
K
KAIN
WARWICK
RESPONSIB
LE
MEDIUM
LOSS OF VANA
CONTRACTURAL
RELATIONSHIP
LOW
DEVELOP DIRECT
CONTRACTS WITH
NEWSAGENTS
JAMIE
PATTERSON
HIGH
HIGH
RESTRUCTURE
COMMISSIONS
KIERAN
WARWICK
MEDIUM
INCREASED
COMPETITION IN
PAYMENT
CATEGORY
NETWORK/PLATFOR
M REPLICATION
LOW HIGH
CONTINUED INVESTMENT IN
NETWORK & PLATFORM
KAIN
WARWICK
KEY RISKS & MITIGATION STRATEGIES
PRE-MONEY
VALUATION
EQUITY
OFFERED
20%
ASK, OFFER, USE OF FUNDS & EXIT
STRATEGY
EXIT
STRATEGY
ASK &
OFFER
AUD $12.5m
Acquired by Euronet
Worldwide
Acquired by Blackhawk
Industries
Acquired by Japan
Post
NETWORK EXPANSION
WORKING CAPITAL
EXPAND RETAIL
PRODUCTS
30%
USE
OF
FUND
S
60%
10%
EXIT
EXAMPLES
Aramex acquired
Fastway Jan 2016 $120M
Singpost takes 30% stake
in Hubbed Jun 2015 $4.6M
Euronet Worldwide
acquires epay 2003 $76.2M
USD
IPO
TOTAL
RAISING
AUD $2.5m
40% Subscribed
REFERENCES
IBISWorld (2016), Consumer Goods Retail in Australia: Market Research Report.
Sydney: IBISWorld
IBISWorld (2015), Newsagencies in Australia: Market Research Report.
Sydney: IBISWorld
IBISWorld (2016), Courier Pick-up and Delivery Services in Australia: Market
Research Report . Sydney: IBISWorld
Blackhawk Network (2012), Gift Cards in the Australian Market, 11th Feb.
Sydney: Blackhawk Network
Fastway Couriers, 2016. Fastway’s Australian operations to join transport leader
Aramex’s global footprint . [online] Available at:
http://www.fastway.com.au/why-fastway/media-releases/1067-fastway-s
- australian-operations-to-join-transport-leader-aramex-s-global-footprint
